Building An Amazon Business: Why Learning Amazon SEO Is So Important?

When we think of SEO, we tend to think exclusively of Google. And, of course, you want to be at the top of search engine results pages. Your website is not the only place where you can sell your products on the internet. If you have a products page on Amazon, you want people to find it, just as you would wish your website to be on the first search engine results page (SERP) for the keywords relevant to your sector.

Many entrepreneurs and enterprises have found that selling items on Amazon can be a very profitable venture. Making a name for you as an Amazon SEO specialist is one of the most efficient ways to stand out from the crowd.

Statistics of sales in the pandemic throughout the world:

When Covid-19 hygienic measures forced the closure of physical stores worldwide, several businesses witness a significant drop in their revenues. Successful entrepreneurs include those who already have an established e-commerce website or firms that sell their products on well-known marketplaces such as Amazon.

The numbers speak for themselves: online sales increased everywhere in the world between the first and second quarters of 2021, with the share of e-commerce sales in the total retail sales increased in the United States from 11% to 16% and in the UK from 20 % to a whopping 31 % between those two quarters.

Whereas, in Europe, online sales accounted for 40% of total retail sales in May 2020, representing a significant increase from the average of 12% represented throughout the year. In the second quarter of 2020, Amazon’s sales climbed by 40% year on year, generating $89.9 billion in sales revenue, with third-party sales increasing by 53% compared to the same period in 2019. And almost the same scenario is happening in 2021 in some corners of the world.

All thanks to SEO!

 You can see how SEO strategy helped people in boosting their business. In a nutshell, Amazon SEO assists you in improving the ranking of your products on Amazon. When it comes to Amazon, the competition is so severe that ranking highly on the platform can be the difference between success and failure as an Amazon seller in some cases.

What exactly is Amazon SEO?

Amazon SEO is the discipline of optimizing your product listings for Amazon’s ranking system, known as the A9 algorithm. Use of keywords in the headline of a product listing, uploading high-quality images, setting competitive prices, and other strategies are all examples of search engine optimization.

At first glance, Amazon SEO may appear complicated and daunting. However, with the correct information and abilities, you can easily remodel your listings and significantly increase the number of visitors to your listings.

Of course, not every busy Amazon seller and aspiring entrepreneur has the time to master the entire new set of skills required to perform Amazon SEO successfully. It may be more sensible to employ an Amazon SEO Consultant who can optimize your listings and develop a strategy. Whatever you do, don’t ignore Amazon SEO’s recommendations when it comes to growing your Amazon-based business.

Why is today the high time to get Amazon SEO services?

In light of the unusual nature of the Covid19 pandemic, there is a compiled list of additional observations that suggest- selling on Amazon represents a significant commercial opportunity and gives a signal for every business to get the Amazon SEO services.

ü Approximately 39 % of Americans begin their shopping experience on Amazon, compared to 28% of individuals all across the world, according to a PwC survey conducted in 2017.

ü Salesforce and Publicis.Sapient research conducted in 2018 found that 47 % of online buyers use marketplaces for repeat purchases, exceeding retail by a substantial margin of 30%.

ü The yearly growth rate of e-commerce, according to Statista, will be 7.4 % each year from 2020 to 2025.

Which elements are most important when it comes to ranking on Amazon?

 If you want to enhance the exposure of your product listing, you should focus on:

· Including relevant search terms or keywords in the product, listing titles can help to increase sales.

· Uploading high-quality product photographs, particularly for the primary image of your product, is essential.

· Product listing descriptions and features must be updated to include more helpful and detailed information.

· Obtaining favorable, sincere evaluations without the use of incentives

Summing up!

There is no “magic key” to creating the ideal Amazon SEO plan, but dedicating some of your time to learning the fundamental concepts of the SEO process is already a huge step toward your eCommerce business’s long-term success. We recognize that this blog will help you to learn Amazon SEO, but we hope that it will provide you with the knowledge you need to get started on the correct route. Contact Platinum SEO, as they provides quality SEO services in Melbourne, Adelaide, Brisbane and Perth.