How To Do Local SEO for Businesses Without Physical Locations in 2021

Due to the increasing no. of online businesses, the queries about local SEO without any physical location are also increasing. Many business owners are still wondering that how to promote their brands. Although, Google is evolving every day after a huge no. of awareness and existence is available. There are many opportunities for local marketing is possible for various kinds of businesses. But to have advantages of this marketing, you have to evaluate your business type, marketing operators, and requirements.

Before you go for Local SEO of your business, you should look for the following aspects of your business.

Identify your business type

 

1. Service Area Business (SAB) – Most home services businesses belong to this category, who do not have any permanent address of their business. Still, you serve your nearby clients at their address.

2. Home-based businesses – The businesses that run their business from home and provide services from their home fall under this category, such as daycare centers, dog walkers, teachers, home studios, or others fall under this category.

3. Virtual business – This kind of business provides its services over a phone call, emails, shipping, or any other type of remote means and digital services like Credit Karma, print catalog, or other remote services. In this business, the owner may have more than one address or want to expand your services to other regions, but no clients will visit your address.

4. Hybrid businesses – This category holds different companies, such as restaurants with on-site dining and delivery services where customers have to pay online. Still, the drivers will visit their homes and many more. They became more popular due to pandemics since 2020.

 

Local SEO for Service Area Business

 

1. In-person contact for local marketing – For a successful business, the owners should understand multiple requirements of Google-specific to SABs. These services should establish an in-person connection with those who are eligible for the Google My Business listing.

2. Hide the required address – In the SAB listing, you will get an individual Google address. Even if you do not want the clients to visit your location, you must mention the address. As per Google, the business owners have submitted their lessons during the listing of SAB. After saying the address, Google will hide it if you do not want to mention it on your business site.

3. Set allowed service area – In the SAB listing, the owners should set the limits of their service area, but the size should not exceed more than 2 hours of driving distance from the business site. Although, the ranking of your business will not be affected by the service area of business.  

 

Local SEO for home-based businesses

Home-based businesses are different from SAB in terms of address. AS in SAB, the owners have to hide their speech, but they can either hide or reveal their business address to the public in home-based businesses.

 

1.  I’m offering my services to the clients in person at my house and allowing them to public my address – Business like a private instructor, tutor, horse broader, pet groomer, or similar models belongs to this category. If the owner provides an appointment, then Google will allow you to set hours on the listing. Google also offers features like booking, business description, and many more.

2. I’m offering my services to the clients in person at my house and not allow to public my address – In this section, Google will allow you to delete your address from the info section of the website. You can select your services as well.

3. I’m offering my services from home and visiting the client’s location – Plumber, accountant, housekeeper, and other similar businesses belong to this category. These travel to the client’s site through the service area. In this, Google will allow them to hide their address. Although, these businesses will not appear on Google business because the owners opt to hide their business.

 

Local SEO for Virtual businesses

Various companies, digital goods and services, national and international manufacturers, and other similar models belong to this category. Virtual businesses are competitive with local and physical brands for online recognition. So, business owners should not waste their time and resources but focus on strategies for better business visibility.

 

Do’s for virtual business

Compete with organic rankings such as Google ads by targeting locations, by publishing content and links to get the booster for Page authority of the content.

 

Don’ts for virtual business

The business should serve in-person services and physical addresses to be eligible for the Google My Business listing. In the Google world, these businesses cannot compete with the local pack, local finder, map ranking, and others.

Many processes of local marketing may get change in the future. Various brick-and-mortar brands will use digital sales in upcoming years. Although, Google can change its guidelines and after evaluating multiple commercial reality and new updates. So prefer to research for different opportunities and should recognize easy and difficult organic approaches for a particular business that can be improved by paid inclusion.